Hi Pat, we've just been discussing our website. We would like more info on doing this correctly.
Is this how you feel when people are telling you that you need a website? Totally overwhelmed at the prospect?
The business owner who asked all these questions is a builder so I am going to use the analogy of building a corporate office block to try and answer his questions. I will leave the first question until the end.
Frequently small business (and sometimes big business) sign contracts for websites without understanding the implications of having a website.
They approach the process back to front. The colours and design of the site become the focus and in the excitement the purpose is forgotten. Since I started creating websites 4 years ago I have realised that there is a huge gap in the expectations of the person who wants a website and the designer/develop who takes on the job.
This so often leads to conflict and failed projects.
In my last post Computers in the 90s - my knowledge grows I talked about setting up our Computer Training Centre to train the users of our software programmes and also basic computing skills.
I had already attended quite a few Instructor led computer training courses. Sitting in these classes I had watched fellow delegates. Some had come along merely to get a certificate of attendance and daydreamed their way through the day, others were completely lost and there were a few who coped very well. In those days we had thick computer training manuals that we worked through step by step.
About 15 years ago I owned a Pastel Accounting and Payroll Software Training Centre. At the forefront of computerised accounting in South Africa a well advertised feature of the software was that you didn't need to be an accountant or bookkeeper to use this great software. Ideal for small business owners.
I quickly found that the people who registered on the courses had very different skills levels and needs:
My teeth grate whenever I hear commercials on the radio where brats (aka someone’s little darling) disrespects his/her Mom or Dad by making fun of their lack of computer and internet skills.
It certainly doesn’t inspire me to buy the product or service. It just makes me mad!
Dave is bringing a multitude of skills and a wealth of experience to Braving Technology.
His first career was as a hard news photographer on the Vaderland, The Star and The Rand Daily Mail during the tumultuous 70's and early 1980's. Arrested and jailed several times as he was covering political riots and other events he saw it all.
The 1990s was a decade of making me physically strong. Carrying heavy computer boxes, monitors and printers up and down stairs from office to home and back again and of course going out to see clients. Laptops and notebooks were still a distant dream. Our family business sold Programmable Logic Controllers and wrote the required software to make them work. Not a programmer myself I still got to learn quite a bit of how they worked as I used to plan and work at the various trade exhibitions and help with quotations etc.