We blog about everything to do with Braving Technology, Social Media, Websites, Content Creation and Marketing.
How can I earn money from my blog?
This question comes up over and over again in various blogging groups that I belong to.
Here is my take on this question.
As soon as you decide you want to monetize your blog you need to change your perspective from being a blogger to being a business owner. This is a completely different ballgame.
Welcome to part 17 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
Are you scrupulous about crediting images, content and other media that you cut and paste into your blogs?
Are you even allowed to use that material? Should you have paid a royalty? Perhaps the creator of the material you have used does not want you to use their material under any circumstances.
"Is it still worth my while sending out e-mail newsletters? Most of them don't get opened or they are blocked by the SPAM Police."
A better question to ask is "why am I sending out newsletters and what do I want to achieve?"
Are you thinking of having a blog? Here are some principles for your blogging that I have learned. I hope you find them useful too.
1. There are zillions of blogs out there and it takes time and persistence to get noticed. You need to blog a minimum of once a week preferably more. Before you decide on your blog see how many topics you can come up with to write about.
How do your Customers find you? Who are your customers? Why do they buy from you and not from your many competitors? Why are you getting the "wrong sort of customers"? Where do these customers come from? Are they businesses or are they individuals? Perhaps they are a combination.
These questions are hugely important when planning your marketing strategy. Whether you use print, tv, radio, a website or social media you need to understand your customers and the journey they take to buy from you .... or not!
How much effort should we put into educating our clients about what they are purchasing when they contract us to build a website?
Should we be like the banks, cell phone companies and other financial service providers whereby we simply present them with a few pages of minute text and ask them to initial our Standard Terms and Conditions and sign the final page?
Or, will a simple schedule of the features and services we are offering plus payment terms suffice?
This was the topic at our web group networking breakfast and I look forward to your comments at the end of this article.
Hi Pat, we've just been discussing our website. We would like more info on doing this correctly.
Is this how you feel when people are telling you that you need a website? Totally overwhelmed at the prospect?
The business owner who asked all these questions is a builder so I am going to use the analogy of building a corporate office block to try and answer his questions. I will leave the first question until the end.
Frequently small business (and sometimes big business) sign contracts for websites without understanding the implications of having a website.
They approach the process back to front. The colours and design of the site become the focus and in the excitement the purpose is forgotten. Since I started creating websites 4 years ago I have realised that there is a huge gap in the expectations of the person who wants a website and the designer/develop who takes on the job.
This so often leads to conflict and failed projects.
In my last post Computers in the 90s - my knowledge grows I talked about setting up our Computer Training Centre to train the users of our software programmes and also basic computing skills.
I had already attended quite a few Instructor led computer training courses. Sitting in these classes I had watched fellow delegates. Some had come along merely to get a certificate of attendance and daydreamed their way through the day, others were completely lost and there were a few who coped very well. In those days we had thick computer training manuals that we worked through step by step.
There are something like 400 million blog sites out there in the ether clamouring for your attention. Then we have the news websites, company websites and all the Social Media channels. What chance does your company website or personal blog have of getting noticed?
Increasingly we have the attention span of fleas. If you are targeting those under 35 you have even greater problems. A study commissioned by Time Warner found that this age group changed media channels 27 times during a non-working hour. They flip from tv to tablet to phone at the speed of light. This is a nightmare for digital advertisers but equally so for content creators.
How are you going to get visitors to your site and then keep them there long enough to read one article let alone browse your other products and services?