A daily guide on how to help you take your business digital
Recently I attended a free half-day workshop on SEO (Search Engine Optimisation) because I am always keen to learn more about technology which changes at the speed of light. Before you immediately think “geek speak” and click away please read a bit further.
The delegates were small business owners and 37 were women and only 3 were men. We were all there to learn how to improve our websites so that Google would put us on page 1 when anyone searched for the types of products and services that we offer.
The speaker was knowledgeable and entertaining and I picked up a number of tips that I am going to use. As a supplier of tech services I always learn from the other delegates too.
An enormous amount of information is shared at events like these and can be overwhelming. It is tempting to buy into the hype and open your wallet and imagine yourself on page 1 of Google Search next week.
To understand my audience better I also use Google Analytics which provides amazing information on who visits your website, how long they spend there, how many pages they visit, how old they are, where they live and much more. But that is a post for another day.
However, sometimes you want more direct feedback from your visitors or your fans on Facebook or Twitter etc. Why not create a free survey using Google Forms?
Perhaps you are running a workshop or conference and you want delegates to be able to register online. It removes a whole layer of paperwork and streamlines the process beautifully. No more trying to decipher hand written names and e-mails. You can embed the form into your website, e-mail it as part of a newsletter or share it on your Social Media.
When you are communicating with your audience via e-mail newsletters it can be extremely difficult to know if your effort is worth it.
It is easy to get despondent when people don’t comment on your blogs or actively engage with you. Why are they unsubscribing? Rejection is never nice.
So how do you know if you are on the right track with your e-mail marketing strategy?
I have found some fascinating insights by analysing what is happening with my newsletters.
Let’s recap what we have covered so far in Taking Your Business Digital for those who are afraid to Brave Technology. Click on the various links in this article to catch up on anything you have missed or would like to re-read.
Taking your business digital can be a costly exercise if you don’t plan where you are going and how to get there.
Welcome to Day 8 of the Take Your Business Digital Guide for those who are afraid to Brave Technology. You can read the previous posts here.
Yesterday we talked about the benefits of using Google Drive to store all your documents, files, photos etc in the cloud.
Today we are going to talk about creating documents and spreadsheets using Google Docs and Google Sheets.
If you have a business you have probably used Microsoft Word and EXCEL to write letters, prepare quotations, do budgets etc. For many people the cost of buying Microsoft Office licences has got very expensive. Another disadvantage is that only one person can work on the document at a time and you can end up with multiple version numbers as the document goes backwards and forwards between collaborators.
Welcome to Day 7 of the Take Your Business Digital Guide for those who are afraid to Brave Technology. You can read the previous posts here.
This post is about only 1 Google application because it is probably the most important one for keeping all your files, documents, photos, spreadsheets in one place yet accessible wherever you have access to the internet.
How do you backup the information on your computer at the moment? Do you use CDs, DVDs, an external backup drive or like many people you don’t backup at all … until your computer crashes or gets stolen and you have lost all your precious work and photos?
Have you felt the frustration of wanting to access a document or spreadsheet while you are at home with your laptop or tablet and the file you want is stored on the desktop computer in your office?
Google Drive is a file storage system that is located in the cloud. This means that Google has hundreds of thousands of computers, located on server farms, with specialised, internet software which stores data from millions of individuals and businesses all over the world in a secure environment.
Welcome to Day 6 of the Take Your Business Digital Guide for those who are afraid to Brave Technology. You can read the previous posts here.
I am a Google fan without a doubt. I use GMail, Calendars, Tasks, Drive, Hangouts, Forms, Docs, Spreadsheets and Presentatiions
Over the next few days I will go through 2 of these at a time to tell you why I think they are essential productivity tools and will help you with taking your Business Digital!
Here are the first 2 Google applications that I use to help me be more productive in my business and that I can't do without - GMail and Google Calendars.
If you haven’t yet got a Google account go and sign up at http://mail.google.com. It is free and once you have an account you can do so much.
Why do you need one if you already have one or more other addresses, you are possibly asking?
Welcome to Day 5 of the Taking Your Business Digital for those afraid to Brave Technology. You can read the previous posts by clicking here.
Planning is the corner stone to any successful business and taking all areas of your business digital requires careful planning.
Don’t be tempted to go out and buy expensive computers, printers, tablets, phones or sign up for website hosting and website packages until you have spent a great deal of time thinking about what you need, doing the research and coming up with a budget and a timeline. It is so easy to get caught up in the excitement and get overwhelmed by all the advice that you leap in and fall flat on your face.
Welcome to Day 4 of the Taking Your Business Digital Guide for those who are afraid of Technology. You can read previous posts here.
There is a whole new language that has developed around technology and Social Media which is bewildering and often off-putting for those who want to use the internet.
I have started a Glossary of Terms which I will be building on daily to help you. I have tried to use non-geek language as much as possible.
Please put any terms in the comments section of this post that you would like me to add or explain further.
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In today's post we are going to talk about establishing a professional internet presence.
Have you ever tried to search for yourself on the internet to see what comes up? Do it now. Log on to the internet from your computer, tablet or smartphone and type in www.google.com. It might default to your local country but don’t worry about that. Now type in your name in the box as I have shown below.
Does Google find you and if so how many times and on what websites? Is there anything there that you would rather other people didn’t see?