If you have been following this series on Taking Your Business Digital, you will know that this series has been inspired by the 30 Day Blogging Challenge created by Sarah Arrow of Sark Emedia. Write 30 Blog Posts in 30 days!
About a year ago I signed up for this challenge and didn’t even get started. There was always something more important for me to do. Truthfully I was terrified of the commitment. If I didn’t start I couldn’t drop out and fail.
This time I had a real incentive. I wanted to produce a guide to help those who are afraid of technology, to learn to take their businesses into the 21st century. I needed something that would force me to focus on a goal that was not too long, term as I tend to get bored and/or frustrated when I hit a problem.
"Is it still worth my while sending out e-mail newsletters? Most of them don't get opened or they are blocked by the SPAM Police."
A better question to ask is "why am I sending out newsletters and what do I want to achieve?"