Welcome to part 26 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
Once you have your website in place and you set up a couple of relevant Social Media profiles for your business you need to integrate these into your whole marketing strategy.
Marketing in the 21st century is all about building relationships with your customers and prospective customers. We are an instant gratification society. If we like something we want it now.
If we are unhappy about something we have no qualms in telling the world, via Facebook or Twitter or a comment on your website that a product or service stinks. It may or may not be valid but often by the time we as the provider gets to see the damning comment it may have been seen by millions of people around the world.
Human nature sadly dictates that we are more prone to complaining than praising. Even if your company is not on the internet there are websites where people will complain and villify you regardless. So avoiding Taking Your Business Digital to avoid abuse is not the answer either.
Welcome to part 16 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
Before the internet we conducted all our business face to face. Whether it was in the boardroom, a breakfast meeting, or on the golf course, we concluded business deals in an environment where we verbally communicated and physically met one another. We made judgements about people on what they wore, how they spoke and the company they kept. We could see what their business premises looked like and physically interact with the products and services they were trading.
As the internet has evolved we have completely changed the way we communicate and do business. Who wants to fly for 12 hours and suffer from jetlag and get upset stomachs from foreign food? For sure if it is a pleasure trip we can put up with inconveniences but rushed business trips are exhausting and time wasting. Instead, we now communicate via Skype, E-mails, WhatsApp, Conference Calls and Social Media with anyone no matter where they are. You can wear a smart top and your pyjama bottoms if you like. Just, don’t get up and walk around during the call.
We can watch videos of products that we are interested and even print them using 3D Printers. Once we have made up our mind that we want to purchase a particular product we fill in our credit card details and we can either download the product or it is (hopefully) delivered to our door within a short while.
But … how do we know we can trust the people we are interacting with over the internet?
Let’s recap what we have covered so far in Taking Your Business Digital for those who are afraid to Brave Technology. Click on the various links in this article to catch up on anything you have missed or would like to re-read.
Taking your business digital can be a costly exercise if you don’t plan where you are going and how to get there.
In today's post we are going to talk about establishing a professional internet presence.
Have you ever tried to search for yourself on the internet to see what comes up? Do it now. Log on to the internet from your computer, tablet or smartphone and type in www.google.com. It might default to your local country but don’t worry about that. Now type in your name in the box as I have shown below.
Does Google find you and if so how many times and on what websites? Is there anything there that you would rather other people didn’t see?
Social Media has swept the world like a giant Tsunami and South Africa has not escaped. Despite so many people living beneath the poverty line it is difficult to find anyone over the age of 10 who does not have access to a cell phone.
Mxit, WhatsApp and BBM have replaced SMS and e-mails (proper face to face conversations are so last century) as the medium of communication for the young and the not so young. Even Childline is using MixIt to communicate with the children and teens who call in for help. They have realised that children and teens are comfortable to speak to someone about their problems using a medium that is anonymous and therefore they don't feel judged.