When you are communicating with your audience via e-mail newsletters it can be extremely difficult to know if your effort is worth it.
It is easy to get despondent when people don’t comment on your blogs or actively engage with you. Why are they unsubscribing? Rejection is never nice.
So how do you know if you are on the right track with your e-mail marketing strategy?
I have found some fascinating insights by analysing what is happening with my newsletters.
"Is it still worth my while sending out e-mail newsletters? Most of them don't get opened or they are blocked by the SPAM Police."
A better question to ask is "why am I sending out newsletters and what do I want to achieve?"