If you have been following this series on Taking Your Business Digital, you will know that this series has been inspired by the 30 Day Blogging Challenge created by Sarah Arrow of Sark Emedia. Write 30 Blog Posts in 30 days!
About a year ago I signed up for this challenge and didn’t even get started. There was always something more important for me to do. Truthfully I was terrified of the commitment. If I didn’t start I couldn’t drop out and fail.
This time I had a real incentive. I wanted to produce a guide to help those who are afraid of technology, to learn to take their businesses into the 21st century. I needed something that would force me to focus on a goal that was not too long, term as I tend to get bored and/or frustrated when I hit a problem.
Welcome to part 22 of the Take Your Business Digital Guide for Those Afraid to Brave Technology. If you have missed any of the previous posts, click here to read them. Don’t forget to subscribe to future posts at the bottom of this article.
This is also day 22 of the 30 Day Blogging Challenge and the challenge for today is all about growing traffic to your blog. As I mentioned in Keeping Your Audience Interested there are more than 400 million blogs out there longing for your attention. A website without visitors is worse than no website at all. At least if you don’t have a website or blog you won’t have invested time and money in something you are not going to grow and nurture.
Let me introduce you to the concept of a Linkup
How can I earn money from my blog?
This question comes up over and over again in various blogging groups that I belong to.
Here is my take on this question.
As soon as you decide you want to monetize your blog you need to change your perspective from being a blogger to being a business owner. This is a completely different ballgame.
"Is it still worth my while sending out e-mail newsletters? Most of them don't get opened or they are blocked by the SPAM Police."
A better question to ask is "why am I sending out newsletters and what do I want to achieve?"
Are you thinking of having a blog? Here are some principles for your blogging that I have learned. I hope you find them useful too.
1. There are zillions of blogs out there and it takes time and persistence to get noticed. You need to blog a minimum of once a week preferably more. Before you decide on your blog see how many topics you can come up with to write about.
There are something like 400 million blog sites out there in the ether clamouring for your attention. Then we have the news websites, company websites and all the Social Media channels. What chance does your company website or personal blog have of getting noticed?
Increasingly we have the attention span of fleas. If you are targeting those under 35 you have even greater problems. A study commissioned by Time Warner found that this age group changed media channels 27 times during a non-working hour. They flip from tv to tablet to phone at the speed of light. This is a nightmare for digital advertisers but equally so for content creators.
How are you going to get visitors to your site and then keep them there long enough to read one article let alone browse your other products and services?
I love the story of a magazine owner who employed a new editor and placed an elegantly dressed black mannequin in the corner of the editor’s office. “Look at this fellow when you decide what goes into your magazine. He is our target market.”
For small businesses, this can be very difficult. Everyone is a potential client. You want to reach as wide an audience as possible in the hope that someone will buy something from you.
How do you get people to subscribe to your newsletters or blog posts?
Unless you are lucky enough to write a post or post a video or picture of something that goes viral, you need to accept that it is process that takes time and consistent effort.
With the advent of the Protection of Personal Information Act (POPI) anyone who sends newsletters has to ensure that the recipients have agreed to receive them. You can't just SPAM people and hope that they will become loyal to you.
No matter what content you produce you need to keep your readers in mind. Human nature is all about "what is in it for me?"
My teeth grate whenever I hear commercials on the radio where brats (aka someone’s little darling) disrespects his/her Mom or Dad by making fun of their lack of computer and internet skills.
It certainly doesn’t inspire me to buy the product or service. It just makes me mad!