I love the story of a magazine owner who employed a new editor and placed an elegantly dressed black mannequin in the corner of the editor’s office. “Look at this fellow when you decide what goes into your magazine. He is our target market.”
For small businesses, this can be very difficult. Everyone is a potential client. You want to reach as wide an audience as possible in the hope that someone will buy something from you.
How do you find the time to be on Social Media so much is a question I am frequently asked? When I reply that it is my job the next question is, “but what does sharing socially on Facebook and Twitter have to do with your job?”
Business is about building relationships. There are many ways of building relationships which can include, having a round of golf, attending networking meetings, holding or attending a conference or in the good old days being a door-to-door salesman.
Welcome to part 29 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
As a blogger, web designer, social media manager how do you manage your time? We often wear several hats, have millions of ideas, many projects on the go and we are frequently overwhelmed.
Part of our work is to read voraciously. We need to keep up with what is going on not only in our own business but those of our clients as well. How can we help them achieve their goals? How do we file all those useful articles so we can quickly refer to them when we have to do a design, a blog post or a newsletter?
Here are some of my favourite tools that help me keep on track.