We help you to understand how to integrate technology into your business and we provide training and support to help you achieve this.
Regardless of your type of business, you have little choice. Technology is here and you have to use it.
Frequently small business (and sometimes big business) sign contracts for websites without understanding the implications of having a website.
They approach the process back to front. The colours and design of the site become the focus and in the excitement the purpose is forgotten. Since I started creating websites 4 years ago I have realised that there is a huge gap in the expectations of the person who wants a website and the designer/develop who takes on the job.
This so often leads to conflict and failed projects.
How do you get people to subscribe to your newsletters or blog posts?
Unless you are lucky enough to write a post or post a video or picture of something that goes viral, you need to accept that it is process that takes time and consistent effort.
With the advent of the Protection of Personal Information Act (POPI) anyone who sends newsletters has to ensure that the recipients have agreed to receive them. You can't just SPAM people and hope that they will become loyal to you.
No matter what content you produce you need to keep your readers in mind. Human nature is all about "what is in it for me?"