Who is your customer? Why would they buy from you? Where do they live? What is their economic status?
What is the message we want to get across to our customers and potential customers?
Asking these questions helps you to clarify who you are. Desperate for business, small businesses try to be all things to all people. They will drive 50kms to do a job that doesn’t even cover the petrol cost. Do YOU really want that customer? Could your time have been spent better finding customers who are nearer to you?
CASE STUDY: A NEW GARDEN SERVICE COMPANY
Who could be their potential customers?
- Individual homes
- Townhouse complexes
- Corporate office buildings
- Plant nurseries
What type of Services Can They Offer?
- Once-off cleanups
- Indoor plants
- Rubble Removal ?
What assets do they have?
- How many vehicles?
- How much equipment?
- What staff do they have?
- Will they need to employ lots of temporary staff who might be unreliable or can they have a small but dedicated team?
These are just some of the questions new businesses need to ask. Even established businesses need to keep up with change as they grow.
Now that they have a better idea of their business model, the owner/s can start looking at how to position themselves and market to their selected customer base.
They can make informed decisions about the type of marketing they need to do and which marketing platforms to use?
- Their logo, vehicle branding, uniforms and marketing material will be designed to best portray their brand.
- Their website will be designed to suit their market.
- They will write blogposts and articles that will be of value and interest to their target market. The tone of communication will differ depending on their customers.
- Their social media platforms will be selected according to whether they are talking to householders, business or government?
- Their print, radio and TV advertising will be instantly recognisable as their brand.
At Braving Technology we know that spending money on websites and social media is a waste if you don't understand your customers. This is why we take you through the process from start to finish.
If you fail to plan you are planning to fail!