Keep your content relevant for your target market. For sure you are writing about what interests you but if you want people to read what you write, you need to put your reader first. Segment your subscribers into different "interest" lists. Your website or blog might have content that appeals to different groups of people - adults, new moms, teens, the super-wealthy etc. Don't churn out the same content to everyone.
Attention - does your post / article have a catchy headline? Is the introduction inspiring?
Interest - are you sharing your content with people who are interested in the topic you are writing about? Do people know about you? Are you active on Social Media platforms relevant to the type of content you create? What makes your blog different from the millions of other blogs out there?
Desire - does your article or post inspire your readers? Is it a topic that they are going to want to learn more about? Can they relate to the content?
Action - do your posts have a call to action? Do you have a subscribe button inviting them to add their e-mail address? Offering a freebie like a sample product, free download or e-book will often get people to subscribe. If possible don't demand too much personal information. First name and a valid e-mail address is sufficient to start with. As you build the relationship and they interact with you more you can ask for further information that will be relevant to what you offer.
Reciprocate - read other blogs and comment when appropriate. Share their posts on Social Media. Participate in Group Discussions on LinkedIn. Be interested and part of your community. It is not so different from the offline world where conversations are not one sided. Have virtual cups of coffee with other writers. Support and encourage them and they will reciprocate.
Consistency is key
This is a biggie. How often should you send out a newsletter or blogpost? Most of us are overwhelmed by e-mail. I get really mad when I have subscribed to blog or newsletter and expect to get one a week and the next thing is I am getting 2 or more a day. Requests to unsubscribe are ignored. I report them as SPAM and they immediately get Trashed.
If your readers are expecting a short daily post, then that is fine. However it might be better to send a weekly digest of your posts instead. Here is an interesting article which, based on their research of over 2 billion e-mails, recommends sending a newsletter every 2 weeks. But, as the comments suggest each business / blogger is different so you need to find what works for you.
Remove Unsubscribes Promptly
People unsubscribe for various reasons. Don't take it personally. Interests change or they may simply be overwhelmed by e-mails. Use a newsletter mailing programme that lets people unsubscribe easily and quickly. As soon as you receive a newsletter, immediately ensure they are removed from your lists. There is no quicker way to annoy someone that to continue to send e-mails to someone who has asked to be removed. My mailing programme has a short survey for those who unsubscribe to let me know why they are doing so.
Monitor your newsletters
I have a spreadsheet for each newsletter that I send out. My mailing programme provides me with very good details of who opens my mails, the times they are opened, which links they click on, if they forward the newsletters, unsubscribes etc. I also record which e-mails are rejected as SPAM or undelivered. I receive e-mail notifications of new subscribers too.
It is surprising how often I find that people have "filed" my newsletters and open them several weeks later. By monitoring my newsletters I am able to segment my readers better, see which topics are of greatest interest and which headlines work best.
There is no magic bullet to getting people to your site. It is a continual work in progress. You need to use as many avenues as possible to build your network.
Please complete this Contact Form if you would like some help with your website, learning about technology or social media.