- Accountants/bookkeepers who had zero computer skills
- Accountants/bookkeepers who were basically computer literate but needed to upgrade from manual to computerised accounts
- Highly computer literate people with zero knowledge of accounting
- Small business owners who were the target market of the accounting and payroll software who were neither computer literate nor accountants/bookkeepers but wanted oversight of their accounts as they had been ripped off by their bookkeepers.
- And of course a whole range of people somewhere in between.
So, what has this got to do with free websites?
Quite simply garbage in = garbage out!
There is no such thing as FREE!
By attending a computerised accounting training course it is assumed you know already how to use a computer and the basics of accounting.
Exactly the same applies to having any sort of website.
You need to invest time (which is money) in planning your website properly to ensure that you are not going to end up with a dead site that no-one comes to visits.
You need to invest time and money to:
- Research and choose the right domain name and keywords. Free websites usually mean limited functionality and you don't have your own domain name.
- Select the right template and components and learn how to integrate them all together so the site doesn't crash.
- Understand how to promote your website
- Learn how to keep your site secure from hackers
- Constantly create and find images, multi-media and great content that will keep your visitors returning to your site
- To analyse what is happening on your site in terms of who visits, how long they stay and where they come from.
Unless you are prepared to invest your time in doing the above work there is no point in having a website./p>
Before I will do a website for a client I require them to complete a detailed Website and Marketing questionnaire which makes them think about their business and why they are wanting to have a website.