If, for example, you are passionate about working in Social Media, being an admin clerk is not going to help you. You are going to be frustrated and will quickly get bored. Employers realise this and won't take a chance on hiring you for an admin position.
Using the Social Media position as an example of the one you are really passionate about, how can you help yourself to get noticed and get that great job you long for?
Treat YOUR OWN Social Media as a business.
It is not possible to be an expert on every Social Media platform but do your best to understand which Social Media platforms work best for different businesses. Spend as much time as possible each day on different Social Media understanding how they work.
It is a very interesting exercise. How often does your name come up and where does it appear? How many people have the same name as you do? How can you differentiate yourself from them?
Do you have a LinkedIn Profile? If you do it will probably be the first result that appears in your Google Search. How professional does it look? Update it with information that is relevant to the job you are looking for. If you don't have a LinkedIn Profile this is a good place to start your Social Media job hunt. Recruiters use LinkedIn extensively and as a Social Media expert, you should be actively using LinkedIn. Follow Top Influencers, Comment intelligently on their posts. Ask questions. Join groups. Search the available Jobs sections. Read this very good article on How To Make Connections.
Many people feel that Google+ does not have high profile of Facebook, Twitter and LinkedIn. But, Google is huge and with GMail you automatically get a Google+ account. Google has so many great tools and applications and also owns YouTube. As a Social Media expert, you will need to learn about Webmaster Tools, Google Analytics, Google Company Pages. Google is so big that you can quickly build a good network of connections. Join their Groups. They have thousands of interest groups for almost every topic. Participate in discussions.
Twitter is probably my favourite Social Media platform. This is where I get to follow world renowned journalists, writers, politicians and all sorts of media folk. Even if they don't follow you back, you get the benefit of reading about what they are doing. Create Twitter lists for your various interest groups. Share other people's content as well as your own. Learn to express yourself concisely in 140 characters. An excellent skill for anyone in Communications.
Have your personal account and create a professional page for yourself where you will promote yourself as a brand. Don't be tempted to buy "likes". People you are friends with on your Personal page are quite probably different from those that "like" your Business page.
Pinterest and Instagram
These 2 platforms are great for businesses that have products and services that are visually appealing.
Owned by Google it has great opportunities for you to learn about Social Media. Watch videos and learn from the experts. Subscribe to channels that interest you.
Start a blog either on Blogger (Google) or on Wordpress (Wordpress.com). These are both free options and easy to share widely. Show prospective employers the quality of your writing. Offer to write for online publications, a non-profit or charity that you care about.
Social Media Tools
Learn to use Social Media tools like Hootsuite, Tweetdeck, Buffer etc. They are free and give you an introduction into Social Media analytics. Explore the Analytics options on each of the Social Media platforms. Login into Google Analytics and Webmaster Tools.
Be interested and be interesting and the job offers will start to flow.
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