We blog about everything to do with Braving Technology, Social Media, Websites, Content Creation and Marketing.
Have you ever done a course online? Did you pay for the course or was it a free course? More importantly, did you complete the course? If you didn't complete the course why did you give up?
There are thousands of courses that you can do online. From MOOCs (Massive Open Online Courses) which are free and attract thousands of people, to specialist one off courses, to courses created by universities to supplement lecture led classes.
Before online courses we had correspondence courses where you would sign up and a few days later received large parcels of books and assignments. Over the years I have signed up for my fair share of courses and attacked the material with great enthusiasm, only to opt out a few weeks or months later. I have finished a couple of courses too, done the exams and received my certificates.
If you have been following this series on Taking Your Business Digital, you will know that this series has been inspired by the 30 Day Blogging Challenge created by Sarah Arrow of Sark Emedia. Write 30 Blog Posts in 30 days!
About a year ago I signed up for this challenge and didn’t even get started. There was always something more important for me to do. Truthfully I was terrified of the commitment. If I didn’t start I couldn’t drop out and fail.
This time I had a real incentive. I wanted to produce a guide to help those who are afraid of technology, to learn to take their businesses into the 21st century. I needed something that would force me to focus on a goal that was not too long, term as I tend to get bored and/or frustrated when I hit a problem.
Welcome to part 28 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
Today is Sunday and I am sitting in bed writing this blog post. Having been spoilt with breakfast in bed by my husband (no he is not for hire!) means I can avoid going into my office and see the piles of admin crying out for my attention.
Having spent most of my working life doing finance and admin I now avoid it like the plague. It is very silly really, because once I get stuck into it, I quite enjoy sorting the slips and entering them into my online accounting system and reconciling my bank statements.
Welcome to part 27 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
You have decided to take the plunge and get a website for your business.
Your son’s friend does websites and he won’t charge very much because all you want is a couple of pages with your contact details, a few pictures with a bit of text about your products and services and a couple of testimonials.
You are quoted a fee, you pay the deposit and he tells you that your website will be ready in a week.
Welcome to part 26 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
Once you have your website in place and you set up a couple of relevant Social Media profiles for your business you need to integrate these into your whole marketing strategy.
Marketing in the 21st century is all about building relationships with your customers and prospective customers. We are an instant gratification society. If we like something we want it now.
If we are unhappy about something we have no qualms in telling the world, via Facebook or Twitter or a comment on your website that a product or service stinks. It may or may not be valid but often by the time we as the provider gets to see the damning comment it may have been seen by millions of people around the world.
Human nature sadly dictates that we are more prone to complaining than praising. Even if your company is not on the internet there are websites where people will complain and villify you regardless. So avoiding Taking Your Business Digital to avoid abuse is not the answer either.
Welcome to part 25 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
It is also Day 25 of the 30 Day Blogging Challenge and today's challenge is about creating the perfect Contact Page for your website.
The whole purpose of your website is to tell the world about the wonderful products and services you have to offer them and to entice them to buy from you.
They need to know how to contact you to place that order or to gain further information.
You would like them to also share the good news about your company with their friends and colleagues.
Welcome to part 24 of Taking Your Business Digital For those afraid of Braving Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
Never assume that your online readers automatically understand what you have written on your Website or your Social Media. Your online reputation can be very ruined by a careless remark or you could lose sales because your prospective customers do not understand what you have written.
Welcome to part 23 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
Which online presence is right for your business?
You have a limited budget, you are not very clued up about technology, and everyone is telling you that you need a Company Website and you need to be on Social Media. To complicate matters there are many different Social Media Platforms and it is impossible to be active on all of them.
Welcome to part 22 of the Take Your Business Digital Guide for Those Afraid to Brave Technology. If you have missed any of the previous posts, click here to read them. Don’t forget to subscribe to future posts at the bottom of this article.
This is also day 22 of the 30 Day Blogging Challenge and the challenge for today is all about growing traffic to your blog. As I mentioned in Keeping Your Audience Interested there are more than 400 million blogs out there longing for your attention. A website without visitors is worse than no website at all. At least if you don’t have a website or blog you won’t have invested time and money in something you are not going to grow and nurture.
Let me introduce you to the concept of a Linkup
Welcome to part 21 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
Well, the name pretty much speaks for itself. It is presenting information as a single image or a series of images so that the reader can absorb the information much quicker than reading a whole article.
This challenge has presented me with the perfect opportunity to share via an Infographic how I helped a client who has a Training Business prepare to take their Company Digital.